New York-based Photographer Zayira Ray, who wants came to me to redesign her website. We established a new identity around his existing marque and carried it through a custom-designed and built website equipped to serve both as a gallery for his practice and an e-commerce platform for direct and trade customers. Drawing from historic ceramic publications, a poetic design language places Danny’s artistry in clear focus. Stempel Garamond paired with Pica monospace reflects the finely tuned balance between the warmth of handcraft and functionality.