KAI CHONG
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Live Site
Portfolio Website
Live Site
Portfolio Website
Live Site
Portfolio Website

Your Website is
Like a first date.

Your Website is
Like a first date.

It’s your brand’s chance to make a killer first impression—just like that moment when you’re trying to charm someone across the table.
Let me help you land that dream client because first impressions don't come with an ‘undo’ button.

It’s your brand’s chance to make a killer first impression—just like that moment when you’re trying to charm someone across the table. Let me help you land that dream client because first impressions don't come with an ‘undo’ button.

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Hi there, I am

not just a freelance Web Designer, but a Creative Partner for individuals and organisations looking to scale their personal brand and business, starting with their websites.

KAI CHONG

KAI CHONG

After graduating, I've been on my fair share of "first dates."

Fresh out of university, I found myself struggling to navigate the professional graphic design and photography scene in Berlin—a city where everyone seems to be either a graphic designer or a DJ. Much like the actual dating scene, making a professional first impression here felt like going on endless “first dates.”

University had taught me how to create eye-catching visuals, but when it came to talking about my work or translating my ideas into an impactful online presence, I felt completely unprepared. I’d spend hours—sometimes days—tinkering in Squarespace, dragging and dropping elements, only to end up with a website that was, well… decent but uninspired.

Then came a turning point. As I dived deeper into web design, I realized that creating a successful website was about more than just aesthetics—it was about communication. That’s when I stumbled into the world of copywriting. For a visual designer like me, words felt like a foreign language, but I quickly learned something surprising: even a less-than-stunning website with stellar copy can outperform a beautiful site that’s all flash and no substance.

Fresh out of university, I found myself struggling to navigate the professional graphic design and photography scene in Berlin—a city where everyone seems to be either a graphic designer or a DJ. Much like the actual dating scene, making a professional first impression here felt like going on endless “first dates.”

University had taught me how to create eye-catching visuals, but when it came to talking about my work or translating my ideas into an impactful online presence, I felt completely unprepared. I’d spend hours—sometimes days—tinkering in Squarespace, dragging and dropping elements, only to end up with a website that was, well… decent but uninspired.

Then came a turning point. As I dived deeper into web design, I realized that creating a successful website was about more than just aesthetics—it was about communication. That’s when I stumbled into the world of copywriting. For a visual designer like me, words felt like a foreign language, but I quickly learned something surprising:

The lesson hit me hard. Building a website is a lot like dating: sure, being dazzling and stylish can catch someone’s eye, but it’s your ability to connect and communicate that makes you memorable. The glitzy exterior might get you one night, but it’s the depth and engagement that earn you a second date.

With this realization, I began to reframe my approach to web design. It wasn’t just about creating something visually impressive—it was about crafting a site that speaks to its audience, builds trust, and leaves them wanting more.

Now, I bring this perspective to every project I take on, combining great design with compelling storytelling to help my clients make meaningful connections. After all, the goal isn’t just to dazzle on the first date—it’s to build a lasting relationship that keeps them coming back for more.

Even a less-than-stunning website with stellar copy can outperform a beautiful site that’s all flash and no substance.

The lesson hit me hard. Building a website is a lot like dating: sure, being dazzling and stylish can catch someone’s eye, but it’s your ability to connect and communicate that makes you memorable. The glitzy exterior might get you one night, but it’s the depth and engagement that earn you a second date.

With this realization, I began to reframe my approach to web design. It wasn’t just about creating something visually impressive—it was about crafting a site that speaks to its audience, builds trust, and leaves them wanting more.

Now, I bring this perspective to every project I take on, combining great design with compelling storytelling to help my clients make meaningful connections. After all, the goal isn’t just to dazzle on the first date—it’s to build a lasting relationship that keeps them coming back for more.

A GOOD-LOOKING WEBSITE DOES NOT SELL, WORDS DO.

A GOOD-LOOKING WEBSITE DOES NOT SELL, WORDS DO.

A great website doesn’t just look good—it speaks to your audience, builds trust, and convinces them to stick around for that second “date.”
That’s where I come in. Let’s team up to create a website that looks incredible, tells your story, and sets you up for long-term success.


A great website doesn’t just look good—it speaks to your audience, builds trust, and convinces them to stick around for that second “date.”

That’s where I come in. Let’s team up to create a website that looks incredible, tells your story, and sets you up for long-term success.


Pink Grass Field Near Lake Under Pink Clouds by Mo Eid
Pink Grass Field Near Lake Under Pink Clouds by Mo Eid
Pink Grass Field Near Lake Under Pink Clouds by Mo Eid

  1. Immersive Discovery

Big ideas often start small—like sketches in a notebook. Together, we dive deep into your brand position amongst your peers and competitors. After gaining an understanding for your positioning, we gather ideas, references, and visual inspirations to shape a clear and authentic creative direction.

An artist's illustration of artificial intelligence (AI) by Vincent Shawak
An artist's illustration of artificial intelligence (AI) by Vincent Shawak
An artist's illustration of artificial intelligence (AI) by Vincent Shawak

  1. Strategy & Concept

Unfortunately, a pretty website alone do not sell things, words sell things. Here we define a clear strategy, which includes SEO and copywriting, in getting your creative vision and messaging across to your audience.

Clear Diamond on white round table by rodion kutsaiv
Clear Diamond on white round table by rodion kutsaiv
Clear Diamond on white round table by rodion kutsaiv

  1. Construction of Website

Ideas are worth nothing unless executed. The designing and building of your new website will be guided by our strategy and creative vision. It is normal in this phase to expect some tweaks of our original plan as we discover what works and what does not.

An artist's illustration of artificial intelligence (AI) by Novoto Studio
An artist's illustration of artificial intelligence (AI) by Novoto Studio
An artist's illustration of artificial intelligence (AI) by Novoto Studio

  1. Site Publishing & Post-Launch

All the hard work has come to this moment, it is the time to show the world what we have created. It is important to take note that maintaining and optimising the site post launch will be extremely important. This should not be hard as I would have build a CMS system for you to make future adjustments on your own.

Book a discovery call
Book a discovery call