Hi there, I am
not just a freelance Web Designer, but a Creative Partner to individuals and organisations looking to scale their personal brand and business, starting with their websites.
Your website is like a first date.
It’s your brand’s chance to make a killer first impression—just like that moment when you’re trying to charm someone across the table. Donald Miller puts it best in Build a StoryBrand:
"Your website is probably the first impression a potential customer or client will receive about your brand. It’s almost like a first date."
After graduating, I realized I’d been on my fair share of “first dates”—professionally speaking. University taught me how to design eye-catching visuals, but it never quite prepared me for the talking about my work part. I’d spend hours (okay, days) tinkering in Squarespace, dragging and dropping elements until I had… well, a decent but uninspired website.
Then came the turning point. A friend asked me to design their website. Sure, people think graphic designers are naturals at web design, but let me tell you: it’s a different beast. Suddenly, I found myself diving into web design principles and (gasp) copywriting. For a visual designer, words felt like foreign territory.
Here is what I discovered:
A stunning website doesn't sell. Words do.
Even a not-so-pretty website with stellar copy can outperform a gorgeous site that’s all style and no substance. Think about it: what’s more memorable—a date with someone dazzling but dull, or someone interesting and engaging? The former might be fun for a night, but it’s the latter you’d want to see again.
A great website doesn’t just look good—it speaks to your audience, builds trust, and convinces them to stick around for that second “date.”
That’s where I come in. Let’s team up to create a website that looks incredible, tells your story, and sets you up for long-term success. Ready to land your next big date? Let’s make it happen.